OK, I have plenty of affection for the Shatner, who embraces his inner cheesiness with glee. Never takes himself too seriously.
So is this new Christmas song from Captain Kirk–who actually puts out entire Xmas albums–weirdly good or just good and weird?
Take a look.
I’m gonna say good and weird instead of weirdly good.
Here’s the deal: You can play it straight, and make a song for kids with kids in the video, or you can go cray-cray with creepy adults pretending to be child-sized elves mixed in with actual pookies.
This is a lot like the uncanny valley. We accept cartoonish images of people and super-realistic CGI, but the in-between business doesn’t work. Freaks us out.
Shatner’s video and song freaks me out, and not in a good way. I get that he’s trying to do a twist on a song that’s been done a zillion times. But you gotta decide, and he’s trying to have it both ways: a song for kids but also for adults. Which means you’ve got the sweet and light elements mixed with pierced elves and pseudo-heavy metal. The ingredients just don’t work together.
If you want to make chocolate chip cookies, you get busy and make ’em. If you want to bake a cheesecake, you make that. Where this video gets into trouble is trying to split the difference, meaning it doesn’t really appeal to kids or adults.
Points for trying something bold and risky. Demerits for not executing. But love ya anyway, Shatner–keep on singing.