Book publicity: The case of the hitchhiking writer who gets shot

media strategy saturday meme

So this West Virginia¬†photographer is hitchhiking around the country, writing a book about kindness in America, when he’s randomly shot by some man in a truck.

That’s news. Ironic and interesting, with a mystery thrown in: who shot him, and why?

The police arrested a man in a maroon pickup who matched the description. Reporters wrote all kinds of stories about this writer / photographer, Ray Dolin, and his book idea.

Those stories turned out to be wrong. Turns out, he shot himself.

Protip: shooting yourself is never a good way to (a) promote a book idea, (b) win back your ex-girlfriend or (c) make a sweet YouTube video.